"In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience," wrote Alma Whitten, director of privacy at Google.
However, there has been a response from eight house members in a form of a letter:
"While Google suggests that the purpose of this shift in policy is to make the consumer experience simpler, we want to make sure it does not make protecting consumer privacy more complicated," stated the letter. "We believe that consumers should have the ability to opt-out of data collection when they are not comfortable with a company’s terms of service and that the ability to exercise that choice should be simple and straightforward."
So there are members of the House currently making sure that Google is not trying to pull a fast one on us. That’s a good thing. Google must respond to this letter by Feb 16th.
Massiello had this response regarding opting out:
"If you are logged in, you can still edit or turn off your Search history, switch Gmail chat to ‘off the record,’ control the way Google tailors ads to your interests, use Incognito mode on Chrome, or use any of the other privacy tools we offer," noted Masiello in her post.
She also stressed that Google isn’t collecting any more data than it already did.
In truth, the only way to completely opt-out of Google’s data collection is to not log in and use their services. This is a choice that you will have to make.
What does this mean to you?
Google is taking the information from almost all of its services, including Picasa, Gmail, YouTube, and Google Search, and consolidating them so they can know more about what you’re doing. They want to do this so they can start developing more integration between their apps and services. For example, Google will be able to “provide reminders that you’re going to be late for a meeting based on your location, your calendar and an understanding of what traffic is like that day.”
Basically, they are looking to cater the Google experience to be more personal for each individual. In order to this, they will need to gather and use information from most of their services.
The bottom line:
Google has already been gathering this information from you when you use its services. Now they are going to combine that data together to create a more personalized experienced for you.
As this progresses, and things become more personalized to each individual, it will affect internet marketing and seo on their services like Search and YouTube. However, we have already been moving in that direction. Rather than fight against it, we can go with the flow while we watch and learn how to utilize it to improve our online businesses.
Of course we will keep you posted if there are any further developments related to this. You can always count on the Internet Income Academy for the latest and greatest information regarding internet marketing, internet business, and making money online. Cheers!